LONG JOHN SILVER’S LOGO ANIMATIONS

The Louisville-based agency Creative Alliance was tasked with rebranding the nationwide seafood restaurant Long John Silver’s. We worked with the agency creative team of Chase Ramirez and Judson Snell and producer Barry Zeidman to create two logo animations for broadcast and a third for the Long John Silver’s Web site. The broadcast tags had multiple variations and the online spot featured “Pip” and “Hobart”, two hushpuppy characters created by Creative Alliance.

Before the project was awarded, we were asked to pitch against a few other design studios. We created several logo tests based on the existing identity of Long John Silver’s - and combined with our existing portfolio - we were excited to learn we won the work.
First steps included boards of the live-action commercial spots provided by the agency 
to help set the mood of the logo animation.

First steps included boards of the live-action commercial spots provided by the agency 

to help set the mood of the logo animation.

Style frames establish compositional layout and are always an early part of our design process. 
After a few rounds of agency feedback, we eventually settled on a predominantly blue, wood style.

Once the style was close, we entered the test animation phase. Establishing timing and motion helped determine the final look and feel of the composition. Wood planks were modeled, textured, and animated in Cinema4d. Color correction, roto, and other effects were handled in AfterEffects.